Skip to content
  • Curation Policy
  • Curation Policy
British Empire History
‘Nooma Yoga Studio’ stretches for franchise dream  | Small Business Revolution: S4E5
Articles . Blog

‘Nooma Yoga Studio’ stretches for franchise dream | Small Business Revolution: S4E5

On October 9, 2019 by Raul Dinwiddie


{an2}- Hey, I’m Amanda Brinkman, {an2}and I’m the Chief Brand Officer at Deluxe {an2}and the host of the show
you’re about to watch. {an2}So, Deluxe started doing this series {an2}because we love small businesses. {an2}It’s not just that they create jobs. {an2}We believe they have power
to bring people together. {an2}And we wanted to use what
we do at Deluxe to help {an2}them succeed. {an2}Our hope is always been that entrepreneurs {an2}can watch the show, and learn
something that helps them. {an2}But, the episodes are
only a half an hour long, {an2}and we can’t always show you
every step of the process. {an2}So, if you want to learn a little more, {an2}come check us out at
deluxe.com/revolution. {an2}Your town doesn’t have to
win the half a million dollar {an2}makeover for the Deluxe team
to work with your business. {an2}What we do on the show is
what we do all the time {an2}for five and a half
million small businesses {an2}across the country. {an2}We just don’t always bring cameras. {an2}So remember to shop
local, and enjoy the show. {an2}We’re about to go in and
surprise Casey and Nicole {an2}from Nooma studio.
– Yes. {an2}- So, this is a great yoga studio, {an2}- This is gonna be hot.
– here in Searcy. {an2}They are two young moms, who have built {an2}an incredible business. {an2}- Yes. {an2}- They don’t know we’re coming. {an2}- And I love yoga, let’s be honest. {an2}- And then after all this excitement, {an2}we can do a little yoga. {an2}(bright music) {an2}Congratulations! {an2}- Hey! {an2}Welcome to the Revolution {an2}Hi. {an2}Wow! {an2}(laughing) {an2}- Now we’re out of breath. {an2}So glad we go to do that. {an2}- If we’re going to work with these guys, {an2}I feel like we need to experience {an2}what their clients experience. {an2}I think we need to try some aerial yoga. {an2}- [Ty] Let’s do it! {an2}- [Casey] Okay
– [Nicole] Okay {an2}- So what happens, we climb
into this womb-type object? {an2}- Okay so if you take the edge up {an2}- [Ty] I go in? {an2}- Okay knees wide, knees wide. {an2}- [Ty] Oh I see
– Keep going, knees wide. {an2}- [Amanda] Am I doing it right? {an2}- Well, I wouldn’t follow
his lead. (laughing) {an2}- Hey, Amanda, are you relaxed? {an2}Because I’m starting to feel
a little relaxed over here. {an2}- I feel like this is, I’m telling you {an2}this is a workout I could get used to. {an2}- Yeah. {an2}- [Narrator] Small
towns across the country {an2}are fighting for their survival {an2}with the odds stacked against them. {an2}But what happens if we join that fight? {an2}If we dedicate a little
money, a lot of experience, {an2}and thousands of hours of
work into one small town, {an2}focusing on the businesses {an2}at the heart of their Main Street. {an2}What started as an idea
became a national movement, {an2}with 30,000 towns nominated
for the $500,000 makeover, {an2}and more than a million
votes cast for the winner. {an2}- [Ty] Hello, Searcy! (crowd cheering) {an2}- [Narrator] In it’s fourth season, {an2}The Small Business
Revolution is headed south {an2}to Searcy, Arkansas, and
a new town in a new region {an2}will present a fresh set
of challenges to tackle, {an2}both for the small businesses {an2}and for the community as a whole. {an2}So Amanda Brinkman and her team {an2}of marketing experts at
Deluxe are going to work, {an2}and they’re not alone. {an2}Renovation expert and
co-host Ty Pennington {an2}will be working with the team {an2}to rehabilitate the town’s buildings, {an2}while a whole cast of experts {an2}help rehabilitate it’s businesses. {an2}Every episode we’ll be working
with a new small business {an2}to see if we can change the odds, {an2}if together we can start a revolution. {an2}(calming music) {an2}- [Instructor] And now step it through. {an2}Strong here, left hand reaches {an2}- [Casey] At nooma people say {an2}there’s just something
different, I just need to go. {an2}It isn’t us, it’s because
there is something {an2}special inside of them. {an2}When we’re in there and
when you’re yelling, {an2}I mean it’s uncomfortable at
first to allow it to be heard, {an2}and so when they first come
in the class, they’re like, {an2}”What in the world is she doing?” {an2}- [Instructor] Four, three, two, one {an2}(techno music) {an2}- [Class] (shouting) Ha! {an2}Ha! {an2}Ha! {an2}Ha! {an2}- [Casey] To do it with
30 other people in a room, {an2}there’s unbelievable power in that {an2}that I don’t truly even
understand at this point. {an2}It’s all about the things
they discover in that room {an2}but then they can take it outside, {an2}and it affects every aspect of their life. {an2}- [Class] Ha! {an2}Ha! {an2}- [Instructor] And down. {an2}- “This place is a lighthouse,”
is what I tell people. {an2}It’s a lighthouse. {an2}Casey and Nicole both
have healing stories, {an2}they’re on their journey,
and their mission {an2}is just to help people connect
back to themselves and heal. {an2}- [Casey] We both have
backgrounds with things {an2}that we needed to work through. {an2}When I was younger, I moved
away from all of my family, {an2}which I think was really good for me. {an2}I don’t think I really knew myself, {an2}so I think that was my
time maybe later in life {an2}to kind of discover who I really was {an2}and what I really wanted to do. {an2}- [Nicole] I would have
never expected myself {an2}to be ever leading a class. {an2}When I met my husband
and we moved to Searcy, {an2}I literally would hide
in my closet and cry, {an2}when he brought people over
and I had to talk to somebody. {an2}Having a conversation was really hard, {an2}because I didn’t know what to say, {an2}I was going to say something wrong, {an2}but something was just like, {an2}”Hey, this is what you’re
supposed to be doing. {an2}”Are you going to show up and do it, {an2}”or are you just going to keep hiding {an2}”in your closet for
the rest of your life?” {an2}And so my passion is trying to {an2}let other people realize the power {an2}and the strength that they have in them, {an2}and to come back to who they truly are. {an2}- They’re wanting you to connect, {an2}not just with your body, but
with your mind and your spirit. {an2}One of my very first
classes, the very first time {an2}I’ve really felt like I connected {an2}in a spiritual way, I started crying. {an2}I’m not a crier, I mean I do not do it. {an2}I don’t know that my
family’s ever seen me cry. {an2}And I’ll do it in this class. {an2}It’s just that build-up and
that release of the tension, {an2}and that’s part of their purpose, {an2}that’s what they want us to do. {an2}- [Instructor] Reverse, and slice. {an2}- [Casey] Nooma opened in June of 2017. {an2}18 months later, we bought
Rogers in northwest Arkansas, {an2}and we opened several
months later in Little Rock. {an2}We’re a bit of a triangle. {an2}- [Nicole] We knew that
whenever we started this, {an2}that it was going to be hard, {an2}but I don’t know if we knew {an2}that it was going to be so many hours. {an2}There’s always something
going on at the studio {an2}from 5 a.m. ’til almost 10:00 at night. {an2}- [Casey] I remember those first two weeks {an2}we’d be up here at 4 a.m. {an2}I was thinking, “Oh my
gosh, what did we do?” {an2}- Running through three studios
in a short amount of time, {an2}and trying to get all the
systems together is overwhelming. {an2}- [Casey] We have 45 employees, {an2}so I think we bit off more
than what we could chew, {an2}but we both believe the vision
that we have is working. {an2}We need the basic
structure and that’s been {an2}really frustrating for
me, because I feel like {an2}that’s our missing piece, {an2}And it’s a piece that you cannot miss. {an2}- [Nicole] We’re just wanting to continue {an2}to evolve and grow, and
so we feel that growth {an2}is by moving and opening new noomas. {an2}New noomas.
– New noomas. {an2}Say that three times really fast. {an2}- [Ty] Would you guys describe yourselves {an2}as ambitious people? {an2}- Yes. {an2}- [Nicole] I can’t even explain {an2}how excited I am to have Deluxe come in {an2}and help us with these different systems. {an2}- [Casey] It’s a dream come true {an2}and it’s one of those things that {an2}we’re going to be able
to look back on and say, {an2}”That was the turning point.” {an2}- [Amanda] We spend a lot of time {an2}working with businesses that
are fighting to survive, {an2}but this is a brand new challenge. {an2}Nooma feels like they’re
on the verge of taking off, {an2}and if we can help them make that leap, {an2}it would be huge for Searcy. {an2}Instead of saving one or two jobs, {an2}we could be creating fifty. {an2}Deluxe has plenty of experience {an2}creating marketing that
helps small business grow, {an2}but from an operations standpoint, {an2}we need someone who can
show Casey and Nicole {an2}what it takes to build
a successful franchise, {an2}and we hit the jackpot. {an2}Stacy Anderson is the Brand
President of Anytime Fitness, {an2}with over 4,000 gyms across 50 countries, {an2}Anytime is literally the fastest growing {an2}fitness franchise in the world. {an2}Stacy was also dedicated enough {an2}to show up at 6 a.m. to test the product. {an2}- My gosh, so I feel like
I just left this place, {an2}and I just stopped sweating. {an2}- Well, you just did
your class this morning. {an2}- Yes, hot hot yoga.
– Well you look great now. {an2}I haven’t gotten to see your class yet {an2}but I love these girls. {an2}- Ugh, so hot. {an2}- [Nicole] Hello! {an2}- [Amanda] Oh it’s so
wonderful to be here. {an2}- I’d like to introduce you to Leah, {an2}this is our studio manager. {an2}- Hi, nice to meet you. {an2}- Hi Leah, great to see you. {an2}- Nice to meet you.
– I love your sweatshirt. {an2}- Thank you. {an2}(lauging) {an2}- Yeah, you guys are doing a great job {an2}with branded apparel already, it’s great. {an2}It’s awesome
– Love it. {an2}- Thank you.
– It’s very cool. {an2}One of the things that you guys love to do {an2}is have the mats and the towels
and everything here, right? {an2}So that people just bring themselves. {an2}- [Casey] You know the
moment that you book, {an2}that your experience starts.
– Yep. {an2}- And so that you’ve been seen
and you’ve been planned for, {an2}so that’s really important to us. {an2}- Really nice kind of touch
the experience, so thanks! {an2}- Cool, okay let’s go upstairs. {an2}- Oh, this is cool. {an2}- [Casey] Arial yoga.
– [Amanda] Arial yoga. {an2}Awesome, and this is the heat yoga? {an2}- [Casey] It is. {an2}- This is where the magic
happened this morning for Stacy? {an2}- [Casey] It sure is!
– [Stacy] So hot. {an2}- It’s still warm in here. {an2}- I know, it’s nice and warm. {an2}- This is awesome, all right, {an2}so you even have personalized mats? {an2}- [Stacy] It’s really
smart that you do this {an2}because I’ve seen a lot of yoga studios {an2}try to cram as many people
as they can into the room, {an2}and it makes the
experience worse for folks, {an2}and so the way you’re managing this {an2}is just really, really smart. {an2}It’s great, I’ve never
sweat so much in my life. {an2}(laughing) {an2}- All right, so speaking of sweating, {an2}I think we should sit down {an2}and actually talk about the business. {an2}- [Stacy] Awesome
– [Casey] Okay {an2}- I’d love to talk about how we get you {an2}from, “Gosh, here’s what
our goals are as studios,” {an2}down to, “Here’s the business rhythms {an2}”that’ll help us feel like we are {an2}”in control of that business.” {an2}It’s all about making sure that your staff {an2}know exactly what’s expected
of them every day of the week. {an2}Wash, rinse, repeat. {an2}Wash, rinse, repeat. {an2}- [Amanda] So you’ve
opened up more studios, {an2}do you truly want to get to a place {an2}where you’re ready to franchise, {an2}or do you just want more locations? {an2}Talk a little bit about what
what growth looks like to you {an2}and what you’re actually after. {an2}- Yeah, so we’re definitely
interested in franchising, {an2}and wanting to grow in that area. {an2}- I don’t feel, I know we’re not ready. {an2}And so at what point can we, {an2}is there a way for us to learn and say, {an2}once you hit this number,
once you hit these goals, {an2}this is when you’re able to. {an2}- The three tenants of franchising {an2}are operations, like having
those business rhythms, {an2}marketing, because it will
be you building the brand {an2}on behalf of your franchisees, {an2}and the third thing is training. {an2}It becomes less about you
guys as owners and operators, {an2}and more about you as teachers. {an2}And then you do need to have {an2}your finances pretty wrapped up. {an2}- So you give us a sense for how much {an2}breathing room you have
in the business right now? {an2}- Well, (chuckles)
– [Nicole] Not much. {an2}- Are you holding your breath? {an2}- Yeah, I have all the numbers right here. {an2}We have rent beginning in
Little Rock next month, {an2}and so while it might
show that we cleared 44, {an2}well our rent is 4,300, and
so it’s about to break even. {an2}Rogers has been hard,
and we told ourselves {an2}it would be slow, but we don’t
know how slow is too slow. {an2}- So, Little Rock and Searcy locations {an2}are doing really well,
and Rogers is draining– {an2}- Searcy studio is paying for Rogers. {an2}- Got it, are you pulling a salary {an2}from the businesses today, or not yet? {an2}- No.
– Not yet. {an2}- So these months where
you’re breaking even {an2}are actually months of
loss when you think about {an2}the fact that you haven’t
been taking home income. {an2}- What is your pricing in
Little Rock versus Searcy {an2}from just a single class standpoint? {an2}I noticed Searcy was about $12. {an2}- Little Rock’s 20
– [Stacy] Wow. {an2}- And so is Rogers. {an2}- You probably have room to
go up at least closer to 15. {an2}- I mean, you have waiting
lists for your classes, right? {an2}I think Searcy is the perfect place {an2}to try and play with
that pricing strategy. {an2}- And frankly, it’s easier
to support fewer members {an2}that make you more money
than it is to support {an2}a lot of people making you just a little. {an2}Can I ask you a question, how much time {an2}are you spending on
choreography in a week? {an2}- A lot. (laughs) {an2}- [Casey] Five to six hours in a week. {an2}- [Stacy] That’s a huge hunk of your time, {an2}you lean into what you love
and what you’re good at. {an2}I do it too. {an2}I just want to challenge you a little bit {an2}to look at what’s good
enough in that space {an2}so that you can focus on
some of these other things {an2}that are so core to the business, {an2}that’s how you get
control of your business, {an2}and that’s where Rogers
is a really interesting {an2}opportunity for you to set some goals {an2}and set yourself a deadline, and say, {an2}”This is how much money
I’m willing to invest {an2}”to get the sort of return
I think I’m going to get,” {an2}and when you hit that point,
it’s okay to walk away. {an2}Because you learned something, right? {an2}- [Amanda] This is what I think {an2}is really interesting
though about business. {an2}I mean, their classes are full, {an2}you’re incredibly
popular, people name nooma {an2}as one of the favorite
parts of living in Searcy, {an2}and so by all measures
– That’s amazing {an2}That’s awesome.
it’s so successful, {an2}but I’m always amazed with how businesses {an2}still can be so close to
that breaking even point. {an2}- I’d say let’s build your foundation {an2}from an operational standpoint, {an2}so you feel really good {an2}about what you’re doing in your business, {an2}then you can start to think about, {an2}”How might we play around
with the franchise model?” {an2}Does that make sense?
– [Casey] Yes. {an2}- And budget for salaries
for yourselves, you have to. {an2}It’s not selfish, it’s
what a business does. {an2}I love the ambition, I love the idea {an2}that we can expand to another
location, we can franchise. {an2}That’s kind of that
entrepreneurial spirit coming out. {an2}They need to almost hold
off on that a little bit, {an2}and just channel that energy {an2}into the basics of the business. {an2}(upbeat music) {an2}- [Ty] Okay so I’m going
to state the obvious. {an2}I mean, the place looks amazing. {an2}- I know. {an2}- I don’t see any physical transformation {an2}that seems to be screaming, {an2}”This has to be done to
make it look better.” {an2}- I think from the outside {an2}nooma looks like they’re doing
so well, and they really are. {an2}But when you really look at the numbers, {an2}we need to help them figure out
how to increase revenue now. {an2}Specifically in the Searcy location, {an2}if you think about it, the
heat yoga studio is great, {an2}but it’s limited.
– It’s a small space. {an2}- Yeah, so if we could take that wall down {an2}and just rearrange the second floor, {an2}that we could double their class size. {an2}- Well since it’s a glass
wall, it’s not load-bearing, {an2}so that’s doable. {an2}- This is about tweaking their locations {an2}that are already doing okay, and seeing {an2}if we can get them to a place {an2}where you can really start to say, {an2}”Yep, this is a model that somebody else {an2}would want to buy from you.” {an2}- [Amanda] And in fact,
when we think about {an2}everything from their
website to email marketing, {an2}to printing and promo and apparel, {an2}everything we do we’re going to want to {an2}make it as efficient as possible. {an2}From not only a marketing perspective, {an2}but from an operations perspective. {an2}- Love it. {an2}- [Julie] Between the
choreography, the music, {an2}and really the community
that they’ve created, {an2}nooma has something truly special, {an2}and it’s hard to describe what it is, {an2}and I still don’t know
if we’re going to be able {an2}to capture why they are,
but we’re sure going to try. {an2}- [Amanda] We’re not quite
as close to franchising {an2}as we initially thought, but
that’s still the ultimate goal. {an2}And the exact things we do {an2}to make the business healthier now {an2}will make them a more attractive
franchise in the future. {an2}So we need to take a
deep dive into the books. {an2}- I want to think about working
backwards from where we are, {an2}so if we know how much
income you want to derive {an2}for each of you personally,
what does that mean {an2}from a sales perspective? {an2}Where do we need to get to in sales? {an2}So, what is a good income for
you guys to make out of this? {an2}At what point do you go
– 200. {an2}200, great, is that each or between you? {an2}- I wasn’t sharing. {an2}(laughing) {an2}- I won’t hear of that.
– Perfect. {an2}So if you need to drive $400,000 {an2}worth of profitability for this business, {an2}what does your top line need to look like? {an2}You’ve been driving some
pretty consistent revenue {an2}through the Searcy location. {an2}- Yes, and Searcy’s numbers were way below {an2}where they should have
been, and we raised them. {an2}We went from a $12
class and we went to 15, {an2}it didn’t slow down, so we went
ahead and moved it up to 20. {an2}And so far, it’s driving our memberships. {an2}- [Damon] I mean, that’s phenomenal. {an2}- I think that will also
show the profitability go up {an2}and we’ll be able to see
it climb a lot quicker. {an2}- Their classes are sold
out, so their revenue {an2}has actually plateaued, they
can only go much higher, {an2}so that’s why the capital
investment we’re making in them {an2}is to double the size of that studio {an2}so that the class schedule
doesn’t have to change {an2}in order to double the revenue. {an2}- [Damon] So you led in
beautifully to my next point. {an2}You’ll get to a point of where {an2}you know the ceiling in that location, {an2}and that’s going to be really important {an2}when you start moving
into a franchise model, {an2}that you can put in front of someone, {an2}”Hey, in this region, here’s
the revenue you can earn {an2}”at max scale, and
here’s where you going to {an2}”want to keep your costs at.” {an2}- And then that will help also
inform marketing strategy. {an2}If your 7, 8, and 9 a.m.
classes are sold out, {an2}let’s not bother spending money {an2}trying to get those more full, {an2}let’s target that advertising
and that messaging {an2}around filling in the rest of your day, {an2}because a lot of your operating expenses {an2}of these locations are
going to stay the same {an2}whether or not you have
classes during the day. {an2}- I feel you guys have
got a really good grasp {an2}on what we call leading indicators, {an2}and they are the number of classes, {an2}the class sizes, the attendance. {an2}I’d really love to see you put together {an2}some sort of leading indicator dashboard {an2}with all the information
and data that you have, {an2}that tells you on a daily basis, {an2}”We’re on track for a good month.” {an2}Or, “We’re not, what can we do about it?” {an2}Because I look at Rogers, {an2}and you continue to
carry this loss through. {an2}I kind of go, “Well,
that’s been six months.” {an2}At what point do you say,
“We can’t make this work.” {an2}- Yeah, we set that for October. {an2}- For Rogers we said October.
– Okay. {an2}Fantastic, I think it’s
great that you have a goal {an2}and you’re prepared to carry
that for that period of time. {an2}And it doesn’t disprove
your business model, {an2}it just says that, “Hey, we now know {an2}”from an operating standpoint,
this type of business {an2}”cannot support $6,000 a month in rent.” {an2}If the dream of this business {an2}is to be a franchisable business, {an2}then these learnings are more valuable {an2}than the loss that you’re
seeing on this bit of paper. {an2}- [Amanda] It’s so fun
working with Casey and Nicole. {an2}We’d recommended upping
the price on classes. {an2}A month later, they’ve
tested into a 67% increase {an2}without losing clients. {an2}We asked them to think about how long {an2}they’re willing to carry a
loss on the Rogers studio, {an2}and they come back with an
ambitious profitability deadline. {an2}Now it’s our turn to put those
Deluxe renovation dollars {an2}into increasing revenue. {an2}- [Ty] If we give them the room to expand, {an2}would you say they’re going to
double their business, right? {an2}- Yeah, they can double their business {an2}just here in Searcy alone.
– [Ty] That’s awesome. {an2}- [Cameron] Yeah, and then we would have {an2}to buy them some more heat lamps. {an2}They do want this room to
be 104 degrees for hot yoga. {an2}- Wow, they actually want it
to be 104 degrees! (laughs) {an2}- Yeah, I know, that’s hard to believe. {an2}- [Ty] So I think we need to {an2}knock down a wall and make it hotter. {an2}- [Cameron] That’s exactly
what we have to do. {an2}- [Amanda] While the
studio is under renovation, {an2}Nicole and Casey are heading {an2}to the Anytime Fitness headquarters. {an2}- [Stacy] Yay, hi ladies!
– [Casey] Hello! {an2}- Welcome to Minnesota
and Self Esteem Brands, {an2}so good to see you! {an2}Thank you for coming, I
couldn’t be more excited {an2}to have you guys here. {an2}- Running a franchise is a very different {an2}animal from operating one
or even three studios. {an2}So we want them to see first
hand what it looks like {an2}to do fitness on a big scale. {an2}- A big part of being a
franchisor is education. {an2}I honestly underestimated
how much teaching {an2}you do in a franchise system. {an2}They do a lot of role playing in here, {an2}practicing even how to answer the phone. {an2}Every single bit, every step. {an2}- [Nicole] It’s really
cool to be able to know {an2}where the vision is and
where you want to go {an2}with the company, and then
to be able to actually {an2}see it in place. {an2}Now we know what it looks like {an2}and what things need to be
structured in order to do that. {an2}- Up here, we have our
marketing department. {an2}Most franchisors collect an ad fund, {an2}and it’s what fuels our
campaigns, our websites, {an2}and so the franchisees
really do hold us accountable {an2}to, “I gave you X amount of dollars, {an2}”what did I get back for it?” {an2}So being able to measure and say, {an2}”Hey, for every dollar you gave me, {an2}”I was able to give you $16 in revenue,” {an2}is a really important
piece of franchising. {an2}Did you guys get a chance to {an2}talk about your business rhythm? {an2}- [Casey] Yes, were going to set one day {an2}with the managers where we sit down {an2}and have a strategy day.
– [Stacy] Okay, yep. {an2}- [Casey] And then we’ll
have a once a week call, {an2}and then a once a month. {an2}- [Stacy] Awesome.
– So we’ve followed, {an2}well, that.
– [Stacy] No, that’s great. {an2}It’s not a secret, right? {an2}So it’s really great that you
guys have achievable goals, {an2}and honestly, if you
think you can do better, {an2}stretch yourself. {an2}It should feel realistic but daunting. {an2}The idea of franchising and scaling, {an2}it’s a different animal, and so I hope {an2}they can look at it objectively now {an2}and go, “Gosh, where do I
really want to spend my life?” {an2}There isn’t a right or wrong answer, {an2}at least they’re going into
it with their eyes wide open, {an2}and making informed choices. {an2}- [Amanda] The next step
on Nicole and Casey’s {an2}Minneapolis tour is the
Deluxe Creative Lab. {an2}Compared to the average small business, {an2}they’ve done a great
job branding themselves. {an2}But the brand and the website will need {an2}a little more differentiation, {an2}and some scale to get them
ready for serious growth. {an2}In general, you guys are
doing such a good job {an2}already with marketing,
so everything we really {an2}want to focus on is about
making your time more efficient, {an2}especially as you look
at that aspirational gool {an2}of potentially being able to franchise, {an2}we have to take the work
out of the marketing piece. {an2}- Great job on your existing
site, but we want to {an2}take the good things
from that site and then {an2}build it into the new one. {an2}And having firsthand experience
taking some of your classes, {an2}I think the site needs
to be more reflective {an2}of the feeling that you get
when you’re in a nooma class. {an2}- [Daniel] I think that there’s
a lot that we can play with {an2}and show a lot more energy still, {an2}but then also utilize some of the {an2}imagery that we currently have. {an2}- We have two options. {an2}So it’s the same mood board,
but it’s two takes of it. {an2}So when you see the two side by side, {an2}which one do you think feels like nooma. {an2}- That one, for sure. {an2}- This one? {an2}I totally agree! {an2}Yes! {an2}- [Julie] Good job, Dan!
– Thanks. {an2}- [Amanda] We love that one too. {an2}- [Julie] I don’t feel
like I’ve seen a site {an2}that looks anything like that. {an2}It’s so unique to you. {an2}- I feel like we are both
high energy and calming. {an2}- And that’s very hard to
articulate in one sentence. {an2}- It’s been keeping Dan
up at night (laughing) {an2}trying to figure this out. {an2}- I think that’s very
well articulated, though, {an2}that it is both things, and
that’s your differentiator. {an2}The more different your brand is, {an2}the more unique it is, the
more franchisable it’ll be, {an2}so from a franchise model perspective, {an2}we wanted to walk you
through Deluxe Brand Central. {an2}It looks similar to an e-commerce site, {an2}but this is an ordering
system that all your managers {an2}would have access to. {an2}- Yes, they just order what they want, {an2}they click their address, and boom, {an2}it’s shipped out to them. {an2}- From a franchise model perspective, {an2}it’s just a huge not only time saver, {an2}but brand consistency resource. {an2}We just want to make sure that {an2}we’re always thinking about your time {an2}as as valuable a resource as your money. {an2}So can you walk us through what a {an2}typical payroll process is like right now. {an2}It’s a lot of time, Leah spends {an2}hours every other Monday doing it. {an2}That’s why we’re excited about
the Deluxe Payroll System, {an2}because we want to not only take time {an2}out of Leah and your schedules around it, {an2}but we want to just make it {an2}as seamless and safe as possible, {an2}so you can focus more
on running the business. {an2}- [Ty] I’m excited to see
where Casey and Nicole {an2}take this business from here, {an2}because after meeting with Stacy, {an2}I think they’ve realized that {an2}nooma could become a household name. {an2}And when you start thinking that big, {an2}the sky’s the limit. {an2}You know, I couldn’t help but notice {an2}that you guys have yoga
mats hung on your wall. {an2}- Yes, in the hot classes, {an2}we always ask for our new
clients to sign our mat, {an2}so since we have a new
mat for our new space, {an2}will you be the first
one to sign our new mat? {an2}- I would love to sign your new yoga mat. {an2}- Let’s do it! {an2}- So hot! {an2}- With renovations
complete, brand revamped, {an2}and operational systems in place, {an2}Stacy and I are headed back
to nooma one last time, {an2}to see where Casey and Nicole are now, {an2}talk about where they’ll be in the future, {an2}and deliver a few final surprises
to set them on their way. {an2}- [Stacy] Hi guys! {an2}Do we get to see the new space? {an2}- Yes, you ready? {an2}- Super exciting. {an2}Oh my goodness!
– There it is! {an2}- Yay, oh my goodness, this is humongous! {an2}- Huge.
– [Stacy] This is giant! {an2}Oh my gosh, how many people
can you fit in here now? {an2}- [Casey] 55.
– [Stacy] 55? {an2}- [Amanda] This will have
direct impact on revenue, right? {an2}Your classes were already sold out, {an2}now you can double the
revenue from each class {an2}that was already existing. {an2}- Does the space hold the
heat like you had before? {an2}- Oh, yeah, a little warmer.
– A little bit hotter. {an2}(laughing) {an2}- We’ve got to keep people in, right? {an2}So do you guys want to
see your new website {an2}and some of the marketing solutions? {an2}- [Nicole] Yes!
– [Casey] Yes! {an2}- So how is Rogers doing for you guys? {an2}- Between May and April, we gained 3,000. {an2}- Nice. {an2}- So we’re getting momentum. {an2}- At that rate, when do you think {an2}you’ll hit a break even point? {an2}- [Casey] If we keep with
that momentum, August. {an2}- Ahead of schedule.
– Ahead of schedule. {an2}- Just, you guys are killing it. {an2}Always ahead of schedule. {an2}Nicole and Casey are just incredible {an2}in terms of taking an idea
and putting it into action. {an2}That has been the theme of the last {an2}five months we’ve been working together. {an2}I could not be more
impressed by those two women, {an2}they are so incredible. {an2}- Now you must avert your eyes {an2}while I switch to your new website. {an2}Okay, you may look. {an2}- Aww!
– Aww, look! {an2}- Other fitness studios can say {an2}that they have a great experience, {an2}they can use copy to
say it, we can show it, {an2}and when you see Leah’s expression. {an2}- [Casey] I love that.
– Look at that. {an2}You understand what it’s like
to experience this, right? {an2}She looks empowered, she looks like {an2}feels like she can do it,
she’s enjoying herself. {an2}- [Stacy] I think what’s
so great is the energy {an2}of your instructors and just who you are. {an2}You feel it now instead
of wondering what it is. {an2}- That is really cool to see something {an2}that you dreamed about, with the mission. {an2}You can’t always look in the moment {an2}when you’re leading a class, but then {an2}you get to see it on their face, so yeah. {an2}- So, safe to say you like it? {an2}- [Casey] I mean it’s okay. (laughs) {an2}- Now we’re into the classes, {an2}so right away we’ve organized
them by three categories, {an2}and then we go on to short
descriptions of each of them. {an2}It’s just about organizing them in a way {an2}that makes it less intimidating
to someone who might be new. {an2}- This website’s obviously
going to help you {an2}on the lead gen side for sure. {an2}- A website is a chance to tell people {an2}exactly what you want them
to know about your business, {an2}and it can be even more effective {an2}when paired with a social media strategy {an2}that allows you to reach exactly {an2}the customers you’re looking for. {an2}Social media advertising can be so, {an2}geolocation based that
we can target Rogers, {an2}we can target areas where perhaps your {an2}studious need a little more attendance. {an2}And the most effective way
to market your business {an2}is to have your customers do it for you. {an2}That’s true for social
media, but sometimes {an2}the good old-fashioned way
is pretty effective too. {an2}I know you guys have stickers, but members {an2}find it much less
intimidating to commit to {an2}putting it on their
car when it’s a magnet. {an2}- [Stacy] Your brand is so aspirational, {an2}I think about where you’re going to be {an2}at the end of this year. {an2}You’re going to have
three profitable studios, {an2}you’re going to have really cool marketing {an2}opportunities that are
going to bring you in {an2}a lot of leads, and you’re going to have {an2}operational rhythms in
place and documented, {an2}so the next one you open, you move from {an2}creation to just repeatability. {an2}- I just feel like this could
be a franchisable business, {an2}I mean this feels different
than just a studio {an2}in one small town. {an2}This feels like a fitness
enterprise, I think {an2}- I might be your first franchisee. {an2}(laughing) {an2}- That’s great, you
just click right there. {an2}(laughing) {an2}- We do have nine people
that are interested right now {an2}in franchising, so we need
certain systems in play, {an2}we need to make sure that they
work and they’re successful, {an2}but our goal is set for 2022. {an2}- [Nicole] Working with Deluxe, {an2}being able to work with Stacy, {an2}being able to go to Minneapolis
and see the headquarters, {an2}the whole process has
been so enlightening, {an2}and so awakening and beautiful. {an2}- It was a confirmation, all
of it, just to keep going. {an2}- We feel very blessed to know you, {an2}and inspired to work with you, {an2}and we wanted to share with you something {an2}that gives you a sense for the impact {an2}that you’ve made on other
people’s lives as well {an2}through what you’ve done. {an2}- Hey Casey and Nicole, I
just really want to tell you {an2}how proud I am of both of you. {an2}The vision that you both have for nooma {an2}is completely selfless, and
you touch so many lives. {an2}- It’s just really easy to see {an2}the compassion that you have for women. {an2}- You embrace other
people without judgment, {an2}and just truly embrace what nooma means. {an2}- Honestly I’m so thankful for nooma– {an2}- People walk out of nooma stronger {an2}than when they walked in,
in so different many ways, {an2}so when we think about
growing the business, {an2}we’re not just talking about
Casey and Nicole’s success, {an2}or about the dozens or even hundreds {an2}they could one day import, {an2}we’re talking about taking that
strength and amplifying it, {an2}so it carries further, and that’s {an2}a pretty cool thing to be a part of. {an2}- I think Little Rock, Searcy and Rogers {an2}are better and stronger
because of nooma, so {an2}love you both. {an2}- Want to make your
website work even harder {an2}just like nooma did? {an2}Our digital team at Deluxe
is ready to help you {an2}reimagine your online
presence to reach your goals. {an2}Visit deluxe.com/revolution
to connect with our experts. {an2}- [Narrator] Zion Climbing
Center is a non profit {an2}that fosters an accepting
community for people {an2}from all walks of life. {an2}- [Woman] My son never
really fit into a group, {an2}this gave him a place to belong. {an2}- [Narrator] But overextended owners {an2}and a deteriorating building {an2}are threatening Zion’s sustainability. {an2}- [Ty] I mean they have a great idea, {an2}but like that space, it’s impossible. {an2}- [Narrator] Can Deluxe and {an2}The Small Business Revolution team {an2}help Shaun make the climb? {an2}- This not fund-raising
piece that has to stop. {an2}- [Narrator] On the next episode of {an2}Small Business Revolution Main Street.

Tags: aerial yoga, Amanda Brinkman, amazon prime video, america, American dream, an2, Anytime Fitness, Arkansas, body, Casey Cox, community, Deluxe, documentary, entrepreneur, episode 5, fitness, franchise, hulu shows, impact, Little Rock, local, Makeover, marketing, mind, Nicole Hopkins, Nooma, pilates, remodel, renovation, revolution, Rogers, Searcy, Season 4, Small Business, small town, spirit, Stacy Anderson, studio, the, Ty Pennington, yoga, you
Written by Raul Dinwiddie

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • How To Go From Rapper To Business Mogul Like Diddy & Jay-Z Ep. 6 | Rules To This Sh!t
  • Workers – Central point of your mining operation
  • Chapter 2: Workplace Rights — H-2A guest workers in Washington State
  • Rowan University Students, Health Care Workers Meet To Discuss Mental Health Crisis On Campus
  • Star Ocean First Departure R | RPG Classic Now In HD
  • The 4-hour van build (seriously) | 2019 RAM Promaster camper kit by Wayfarer Vans
  • Dunkin’ employee victim of gas station shooting, co-workers say
  • Top 10 Horrifying Confessions of Fast Food Workers — TopTenzNet
  • Exploring Project Zorgo Mysterious Abandoned Building Found!!
  • Silicon Valley: PiperNet Final Build Party (Season 6 Episode 7 Clip) | HBO

Recent Comments

  • darragh o brien on The 4-hour van build (seriously) | 2019 RAM Promaster camper kit by Wayfarer Vans
  • Logan Wiebe on The 4-hour van build (seriously) | 2019 RAM Promaster camper kit by Wayfarer Vans
  • Pete Coventry on The 4-hour van build (seriously) | 2019 RAM Promaster camper kit by Wayfarer Vans
  • crimson2knight on Star Ocean First Departure R | RPG Classic Now In HD
  • Jahi Palmer on Star Ocean First Departure R | RPG Classic Now In HD

Tags

and are Business Career comedy Corporate team building activity education entrepreneur for fun funny fun team building Fun Team Building Ideas game games how to job kids leadership management music news office politics Success team team-building teambuilding team building activities team building for unity team building games teamwork that the they this training tutorial video was work workers you your yt:cc=on

Copyright British Empire History 2019 | Theme by Theme in Progress | Proudly powered by WordPress

Back to top