HR Tips for Effective Benefits Communication for Open EnrollmentOn August 15, 2019 by Raul Dinwiddie
Helping Your Employees Choose a Plan – Tips
for effective benefits communication Whether your company is implementing open
enrollment or transitioning to a new insurance provider, the process doesn’t need to be an
administrative nightmare. Open communication with your employees can
improve your company’s overall morale and serve as the cornerstone of a streamlined
benefits process. Benefits enrollment is an excellent — and
often under utilized — opportunity to reach out to your employees highlight your benefits
package in a value-added manner. Use these simple guidelines to start a positive
conversation with our employees about health care. 1) Provide easy access to a range of resources. 2) Offer support. 3) Give ample time to make a decision. Number 1 Provide easy access to a range of
resources. Make it simple for your workforce to get the tools they need to make a decision.
Electronic information and resources should be centrally located on your organization’s
human resources web page. Everyone learns differently, and understanding
that not everyone processes information in the same way can help ensure you reach all
of your employees. Use a range of formats: printed materials, web tools, employee newsletter
articles, videos and podcasts are examples mediums that appeal to different types of
learners. Number 2 Offer support & team building events.
The Society for Human Resource Management recommends offering information sessions to
help your employees learn more about their options. Informal, low-cost “lunch-and-learn”
events can be great team-building exercises that also provide an open forum for employee
to ask questions and voice concerns. No matter how much information you provide
in advance, there will still be numerous questions during the enrollment process. Number 3 Give ample time to make a decision.
Choosing a benefits package is a complex decision that requires advance planning and careful
thought. Don’t assume everyone in your workforce can make benefits decision in a few days. Be sure that your HR staff provides at least
three weeks for employees to choose a plan. Enrollees may need time to evaluate their
individual needs, or discuss their healthcare requirements with their spouse or family.
It’s important that employees have enough time to reasonably review their plan options. You can help your employees get the most out
of their health benefits by encouraging them to evaluate their healthcare spending from
last year. During open enrollment, employees often defer to the previous year’s plan option
without actively considering any changes because it’s the path of least resistance. Most importantly, communicate your enrollment
deadlines clearly, early and frequently to ensure that no one feels taken by surprise.
Tell them. Remind them. Tell them again. Organizational communication — especially
regarding employee benefits and health coverage — is a powerful tool in shaping how your
employees view your company as a whole. A minimal investment of time and resources can
yield tremendous results in strengthening your company’s relationship with its most
important asset — its people. To learn how BenefitWerks can help your company
or to request a demo of our HR Administration Software: Please Call : 866-745-7544 or Visit : www.benefitwerks.com