How to Use Facebook for Your Online BusinessOn December 2, 2019 by Raul Dinwiddie
– Welcome to The Journey. Today we’re talking
about how to use Facebook for your business. Let’s jump in. Hey, I’m Nealey, your
GoDaddy guide for today. Today we’re talking about
Facebook for your business and for that, I have my expert, Emma. – Hey Justin, what’s up? – How are ya?
– Good. No surprise, we’re gonna
dive into Facebook today. – The book face.
– But I also. (laughing) The face book.
– It is your favorite right? – It is my favorite. No, well, I don’t like
to choose favorites. – So, we’re talking about
Facebook for your business. Maybe I just have a personal page and I’ve decided maybe it’s
time to create a business page for my business, right? What are kind of the
first steps that I need to really think about? – Well you’re already
off to a great start. You wanna go to a business page. And that’s really important
because then you get the ability to track metrics and analytics. So absolutely business
page over personal page. And then from there,
you wanna make sure you set up your profile. Get that profile photo, usually your logo works great, or maybe if it’s your personal brand, use a great headshot of yourself and then take that cover photo to really showcase your
products or your services and then from there, make
sure all your information is up to date. And that
is really important. Your hours, your website,
your phone number. – 100%.
– And make sure that lines up with your Google,
and your Yelp listings too. – Right.
– I went into a coffee shop recently, I
was in northern California. – You drink a lot of coffee. (laughing) – It’s true. And the cashier was looking
at me like, I don’t know, like maybe she wanted to rush me, and I’m thinking, they’re
open for two more hours, what’s the deal? (laughing) Sure enough, they were
closing in five minutes. I go but your Facebook says, and I wanted to
go into my spiel like this but I saved it, got a quick
coffee to go fortunately, but that’s the whole point. I left with a customer experience that wasn’t as ideal. And then onto probably one of the largest, most impactful components, content. – Right, always preach
quality over quantity. – Yeah, so you definitely
want to make sure you vary your content. So mix it up. You know, you don’t
wanna become predictable. – Okay.
– And you also don’t want to turn into just a business always talking about yourself, right? – It becomes so salesy,
when it’s always about me, me, me.
– So salesy, me, me, me, yeah – Buy this, buy that.
– Yeah, sell, sell, sell. Rather you want to.
– Tell, tell, tell. – Exactly. (laughing) Throw something out there
that’s entertaining. I mean social media is escapism. – Oh yeah.
– Throw in a good laugh. But also, educate me. So I always tell my friends
that I follow my dentist on Facebook and they look
at me like I’m crazy. – Why, right?
– What? And it’s because my dentist
shares really educational tips and tricks like how to whiten my teeth without spending hundreds of dollars. I saw also my yoga studio was just giving a friendly
reminder to stretch, how to maintain the zen, which
is really important in life. – Absolutely.
– Also, sharing testimonials that you’ve already
received on Yelp and Google, and turning it into a Facebook post. – Right, repurpose that content. – Take that review, let’s
say it went on about your, your ice cream, you’re an ice cream shop. And the review goes on about
how you have the best flavors but the ultimate flavor
is definitely rocky road. – Absolutely.
– Yeah, it’s the best. – Hands down.
– So, you have that review that the customer went on
about your rocky road ice cream and then use Canva or
something and in the background of that review, and select
a picture of the rocky road on a nice ice cream cone. It really brings it to life. – For those of you that don’t know, Canva is a free website that
has all sorts of templates, and kits, and graphics,
for literally all things that you could possibly create,
like social media templates, Facebook headers, all that
good stuff, and it’s free. I use it pretty religiously. – Also, video. So I’m a huge advocate
of video, I love video. Just keep it on the shorter
side, attention spans are short. – Seems like under two minutes
or so, under three minutes? – Yeah, definitely. I would, even a minute is good and also doing behind the scenes footage. That’s one of my favorite things about following local businesses is like, well I wanna know how
this all comes together. And showcase your staff
and also repurpose anything your customers take,
user generated content. – And I think what gets
a lot of people hung up on creating video is maybe they don’t have a production set like we do right? (laughing) And that’s okay. Our smart phones are
pretty darn good, right? – Yeah, they’re pretty smart. – Take a video with your phone and even, it doesn’t have
to be the best quality. Go behind the scenes,
people like that story, like to see the other side of things and it really helps them
relate to who you are as a business owner. You’re not just some faceless company. So next up we have these groups. Can you tell us a little
bit about what the, Facebook groups are and how I can potentially leverage
it as a business owner? – Yeah, so definitely
encourage you to pay attention to other like-minded
businesses but also groups to piggy back off the
engagement you already have. I will say, content is
where you wanna spend most of your time, but
groups can be an advantage to getting your business
more exposure for sure. – So next up, we have advertising. What do we do with the
paid advertising aspect? – Yeah, so it’s no secret. Facebook has gone on
record to say organic reach is on (whistling) the decline. Don’t give up on it. Organic content is still
alive and well and breathing, but, I think Facebook posts that you boost has a lot of potential and you
can reach a targeted audience which is one of favorite things about it. You can start off with like five bucks and you can get in front
of a specific demographic, age group, zip codes, and
that way you know your post is going to reach the right people. – And with, I would kinda
look at the post that, maybe have done the best
and then boost those and get those that reach out. – That’s a really good point. Thank you for bringing that up. It’s usually (laughing). Wait, you’re the expert. (laughing) – I dabble. – So with Facebook,
it’s, you wanna go ahead and let the post that you’re
doing hang out organically for a little bit. Let it chill, see how it
does, garner some reach. Now once it garners some
reach, then boost it. That’s what we found to work best. While a lot of people I
speak to think there’s no way to track this to ROI, that’s a total myth. You can actually go ahead and look at, it’s called your insights tab and it breaks down everything. You know what your audience is liking, engaging with, are they
clicking on the links, what time of day they’re doing this, and when you look at all of that and really understand it, the insights, you can truly be informed about where do I go from here, right? Like where do I go from
when it comes to which days work best to post, what
time of day works best? Does my audience prefer
the entertaining posts more than the educational,
and on which days? And from there you can truly
come up with a great strategy. – What happens if I’m not
getting maybe the engagement that I want? Are there any like, like
just great pro tips or boosts that I can do to help me
just skyrocket and get in front of those people?
– Yes! Contests.
– Okay, how so? – So, recently I saw this cafe that had a special music guest coming in and they encouraged their
audience on the Facebook post which is like promoting the music. – Okay, yeah. – Comment below and tag a friend and then they’re gonna do a random drawing and it’s like two free
tickets to the show. – That quick little tag
a friend now becomes just free advertisement for you and it’s costing you a couple tickets or maybe a free drink, or free burger. – Exactly.
– Or whatever you do. – You could also ask a question. What is your “go to” order when
you come into our restaurant? Or what’s you favorite thing on the menu and your favorite person to dine with? And so it’s your customers
spreading word of mouth about what’s great to eat. – So on Twitter and Instagram,
hashtags are super relevant, but I don’t always see
it as often on Facebook. Are they a thing? – Absolutely, I mean here’s the thing, when it comes to using hashtags,
whether it’s on Twitter, or Instagram, or Facebook,
or if you’re just posting, either way you gotta monitor it because it’s going to be
different for each business. It doesn’t hurt to use
them, just be mindful and use relevant hashtags. – Perfect, and probably only one or two? Don’t go overboard.
– Just a few. Yeah, you don’t need to go overboard. – This has been The Journey. Thank you so much for watching. Make sure to like and comment
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