Creating a New Team Culture – Marshall GoldsmithOn August 19, 2019 by Raul Dinwiddie
[MUSIC] In my role as an executive coach, I’ve
had the privilege of working with many, many wonderful leaders
from around the world. One of the greatest leaders I’ve ever
met is a man named Alan Mulally. Alan retired recently as the CEO
of the Ford Motor Company, and was listed in Fortune magazine as the
number three greatest leader in the world, behind only the Pope and
Angela Merkel. And also, Alan was ranked as once the CEO of the
Year in the United States. On top of that, he’s just a great guy. Alan has taught
me many things about leadership. And one thing he’s done with his team I
find amazing–creating a new culture. And what he’s done is work with his
team to develop what they consider to be the optimal team behaviors.
What he’s done different, though, is he has rules.
Zero tolerance for bad behavior… Positive reinforcement for
the right behavior… For example, in his team, if someone uses the cell
phone, he stops the meeting. He says, Excuse me, is there something on that cell
phone you need to share with everybody? If two people have a side conversation,
stops the meeting… Is there something you two
want to share with the group? People don’t make sarcastic comments.
One of his rules–you don’t have humor at someone else’s expense. Well,
what Alan has done in a phenomenal way is create an incredibly positive
environment. And how’s he done it? He’s worked with his team, they’ve
established clear rules for behavior. And what he’s done better than any leader
I have ever seen in my life is he has zero tolerance for bad behavior. Now, I’ve
worked in companies before that have zero tolerance for integrity violations…and
I think that’s a great thing. You should have no tolerance for
integrity violations. I have never in my life seen a CEO who’s
enforced the same rules for behavior. And let me tell you something, it works.
And if you want to create a great culture, figure out the behaviors associated
with that great culture. Have rules, have everybody sign up to the same plan.
And then, the most important point, make sure every leader in that
company is a role model for demonstrating every one of
those good behaviors, and have zero tolerance for
those bad behaviors. [MUSIC]