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Business Model Canvas Explained
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Business Model Canvas Explained

On November 11, 2019 by Raul Dinwiddie


Tags: bigchief, Business, business model, business model canvas, business model generation, Cloud Academy, foundry, innovation, osterwalder, pigneur, smith, strategy, Strategyzer Academy, toolbox, training
Written by Raul Dinwiddie

95 comments

  • Comment by hashirful September 29, 2016 at 12:24 pm - Reply

    Nice I like the music as well

  • Comment by Cemal Melih Tanış October 7, 2016 at 5:22 pm - Reply

    Is the music original or can I find it somewhere?

  • Comment by Eric Pansaon November 7, 2016 at 3:34 am - Reply

    May I ask.. what's the software used to create this video?

  • Comment by Boat Hengtrakool November 10, 2016 at 4:57 am - Reply

    The bg music is too lound

  • Comment by Subhodip Patra November 12, 2016 at 12:48 am - Reply

    where can i find the bg music?? too good.
    Very useful video this 🙂

  • Comment by Fabio Martinelli December 8, 2016 at 2:11 pm - Reply

    The music is terrible (and too loud). Otherwise great explanation in super-limited time!

  • Comment by Rubber1337 January 19, 2017 at 2:25 pm - Reply

    very useful video, thanks 🙂

  • Comment by Sidharth Kumar February 18, 2017 at 12:55 pm - Reply

    Amazing .. (y)

  • Comment by Mahmud Sami Erdem March 7, 2017 at 6:50 am - Reply

    what is the background music? it's amazing.

  • Comment by neo7th March 9, 2017 at 3:48 am - Reply

    the music is too loud

  • Comment by Jack Light March 14, 2017 at 11:18 pm - Reply

    super helpful!!

  • Comment by Bawa Singh April 28, 2017 at 9:45 am - Reply

    Very well explained. Loved the visuals and presentations

  • Comment by Tyler Waitt May 2, 2017 at 8:31 pm - Reply

    Ummm.. click on this vid to learns some ish. Now listening on loop to jam out.

  • Comment by Peter August May 31, 2017 at 9:35 am - Reply

    Sorry, but this video is unwatchable..

    It might be helpfull but the annoying music, in accordance with the 3 frames per second "Video" brings my blood pressure up to a dangerous level…

  • Comment by Florian Schlechtleitner June 25, 2017 at 3:45 pm - Reply

    Great Video. What's the name of the music track you've used in the video?

  • Comment by saleh osman June 29, 2017 at 4:24 pm - Reply

    Just mute the sound then switch the closed caption on and from settings chose your
    subtitles' language. Hope it helps and all the best in your next startup

  • Comment by HomelessOnline July 6, 2017 at 5:12 am - Reply

    I don't get it.

  • Comment by Liên Nguyễn Thị Bích July 10, 2017 at 5:06 am - Reply

    Too fast and music too loud

  • Comment by mohsin tariq August 5, 2017 at 3:08 pm - Reply

    I need help in Business Canvas model .. any one please let me know

  • Comment by Md. Fahad August 6, 2017 at 9:53 am - Reply

    Just outstanding

  • Comment by nagz-youtube September 25, 2017 at 6:26 pm - Reply

    cool

  • Comment by London Miller October 16, 2017 at 4:31 pm - Reply

    Music was way too loud, I could not focus on the words as much.

  • Comment by Guðjón Ó. Eiríksson November 3, 2017 at 8:14 pm - Reply

    This music made this perfect for me — however there should be a version without it. And subtitles.

  • Comment by Ochena Ami November 16, 2017 at 2:24 pm - Reply

    Fucking music…u stupid don't know how to build lecturer and listener relationship.

  • Comment by ISRA WANZHA November 27, 2017 at 12:27 pm - Reply

    it's amazing explanation with motion……love it so much….no need to go to university…gkgkgk

  • Comment by ramon klomp December 2, 2017 at 11:15 pm - Reply

    This is probably the most creative videography animation I have seen till date! Real good!

  • Comment by Lensbreak Studios December 4, 2017 at 11:50 am - Reply

    Epic fail of video production not taking care of the audio..

  • Comment by Reading Zone TV December 5, 2017 at 2:47 am - Reply

    Newest Subscriber here. Could lower the music to less than 16% if you are using iMovie.

  • Comment by Ritu Jha December 18, 2017 at 9:35 am - Reply

    How to get the small men model

  • Comment by Lark Mars January 5, 2018 at 10:17 pm - Reply

    I'm just here for the good tunes

  • Comment by Britt Wissink January 10, 2018 at 9:20 am - Reply

    ik vind dit een slechte uitleg groetjes Lennart

  • Comment by Britt Wissink January 10, 2018 at 9:20 am - Reply

    ik eb uwe moeder gevat x britt

  • Comment by Britt Wissink January 10, 2018 at 9:21 am - Reply

    en ik ben niet bang voor jullie want zoals je kan zien ben ik een tijger

  • Comment by Dave January 13, 2018 at 5:47 am - Reply

    The music is almost perfect, please add more bass and triangle.

  • Comment by kingbenne February 1, 2018 at 3:21 am - Reply

    Great job. Well done. The music was a very nice touch. Thank you!

  • Comment by Zaizafouneh S. February 3, 2018 at 9:04 am - Reply

    Very loud music and distracting!

  • Comment by SV COVER February 9, 2018 at 2:06 am - Reply

    Thanks for clearly explain .

  • Comment by Henry Sheykin February 23, 2018 at 2:08 pm - Reply

    https://finmodelslab.com If you start thinking further steps, you might need a professionally crafted financial model to add to your business plan or pitch.

  • Comment by Bide Wu March 1, 2018 at 4:45 am - Reply

    how did you make this video? so cool

  • Comment by Tawhidul Islam March 2, 2018 at 7:46 am - Reply

    Very informative video, does someone know what software I can use to make these sort of graphical illustrations? Is Adobe good enough ?

  • Comment by Wisdom is Power March 19, 2018 at 7:47 pm - Reply

    whole lotta gang shit!!!!

  • Comment by Elnas Isrusch April 3, 2018 at 4:14 pm - Reply

    is this supposed to be a music video clip? if not, why is the music as equally loud as the explanations?

  • Comment by Omar S April 30, 2018 at 12:23 am - Reply

    IT'S 4AM AND I JUST DID MY PRESENTATION BECAUSE OF YOUUUUUUUU

  • Comment by Tony Robinson May 12, 2018 at 8:09 am - Reply

    "…applied in leading organizations and start-ups worldwide"; evidence that it is, evidence that it works?

  • Comment by Tony Robinson May 12, 2018 at 8:12 am - Reply

    It can't create anything. It is a checklist presented in two dimensions.

  • Comment by basalirwa sharif August 30, 2018 at 12:53 pm - Reply

    very interesting,educative and inspiring

  • Comment by Fergal Downes August 31, 2018 at 11:14 am - Reply

    Heyooo man, extremely nice stream that you have here. Thank you.

  • Comment by Dananjaya Perera September 10, 2018 at 9:26 pm - Reply

    Love it, And Love the MUSIC. Wouldn't change a thing. Keep moving forward 🙂

  • Comment by 塩田匠 September 26, 2018 at 5:32 pm - Reply

    I will add Japanese version translation here, I hope it will be helpful somehow.
    日本語訳(一言一句同じにしてるわけではないです、1ミリくらい情報加えて分かりやすく?もしてます)を載せておきます、参考程度になれば幸いです。

    —

    今回我々が提供するビジネスモデルは、基本的に9つのセクションから成り立ちます。

    「顧客 / Customer Segments」、
    「バリュープロポジション / Value Propositions」(顧客の為に何の問題を解決したいのか、何を提供したいのか)、
    「トンネル / Channel」(我々が提供する商品 (物、システム、等)を顧客に届ける方法)、
    「顧客との関係性 / Customer Relationships」(我々が顧客とどのように接しビジネスを進めていきたいか)、
    「収入源 / Revenue Streams」、
    「主な資源 / Key Resources」(価値を創り出すために必要となる資源: 物や情報等)
    「主な活動 / Key Activities」、
    「キーパートナー / Key Partnerships」(投資者や共同開発を行う会社等)、
    そして「支出 / Cost Structure」です。

    まあこうやってカテゴリーを言っていくだけでは分かりづらいので、これらを一つの地図のように配置していきましょう。

    これがビジネスモデルキャンバス呼ばれるもので、新たなるビジネスのデザインや創造に非常に役立ちます。
    ではサラッとこの9つのカテゴリーがどのように関係しているのか見ていきましょう。

    —

    まずは「顧客」から始めましょう。これはモデル発案者のグループがどのような人々を対象にビジネスをしたいかを考えるセクションです。

    「バリュープロポジション」はこのモデルの心臓部のようなもので、これが他のセクションの動向を左右します。
    (あまりにも分かりづらかったので表現を変えました、ビデオでは、「各セクションには具体的なバリュープロポジションが存在し、これが我々が提供する商品やサービスを一括りにするバンドのような役割をしています」と、このようなことを言っています。)

    「トンネル」は、どのような点で顧客と繋がっていたいか(SNS等)、コミュニケーションを取っていきたいのか、そして価値をどのように提供していくのかについてのセクションです。

    「顧客との関係性」、このセクションでは、実際にどのような関係性を顧客と築いていきたいのかです。

    「収入」のセクションでは、どのようにお金を集めていくかについて考察します。

    次に、どのように我々の価値を創造し、提供し、収入を得ていくかというインフラのようなものを説明していかなくてはなりません
    「主な資源」では、何がこのビジネスモデルを完成させるにおいて欠けてはならないのかを表します。

    「主な活動」では、我々はこのビジネスモデルを実現するために何が出来なくてはならないのか、やらなくてはならないのかを考えていきます。

    「キーパートナー」では、誰が、どのような機関が我々のビジネスモデルの活性化に必要なのかを洗い出していきます。ビジネスを進めていく中で「あぁこれが出来ない、あれが足りない」なんてやりたくないですよね(笑)

    そして、全ての情報が整ったら、最後はこのビジネスモデルがどのくらいの「支出」を必要とするのかを考察します。

    —

    さて、これら全ての情報がそろったら、このキャンバスを使って一つのイメージのように可視化していきます。
    これは起業家のスタートアップにも、上級管理者にとっても使いやすいモデルとなっております。

  • Comment by Nath October 5, 2018 at 8:44 am - Reply

    Can't find the track in the comments… anyone know? It's a great vocal rhythm.

  • Comment by Engineer Azhar-Azam October 7, 2018 at 8:13 pm - Reply

    supper description …..very concise video great thanks for time saving….<3<3

  • Comment by Sakhr Al Hadi October 14, 2018 at 1:57 am - Reply

    the music is very annoying 🙁

  • Comment by Godwin France October 29, 2018 at 10:30 pm - Reply

    Any soft copy for this canvas ?

  • Comment by Ikem Elvis Nnadi November 13, 2018 at 9:02 am - Reply

    amazing video. makes it really interesting and easy to understand

  • Comment by Martin Hacks November 17, 2018 at 10:57 pm - Reply

    Business Operation Canvas https://youtu.be/YTGJge0_eEY

  • Comment by Saadman Noor Wasif December 4, 2018 at 9:57 pm - Reply

    Superb work! Can’t believe this time of quality content was made 7 years ago!

    Except for the background music everything starting from the video works to how everything was told in just 2 mins everything is just excellent.

  • Comment by Javier Treviño December 14, 2018 at 4:43 pm - Reply

    The book is really amazing, I just finished it in 2018 and it's still a great business book, it teaches you a very clear and precise way of building /improving business models that anyone can understand no matter your background.

  • Comment by Tu Ta December 19, 2018 at 9:23 am - Reply

    what program do you use to make this fuck'ng video?

  • Comment by L i s a January 3, 2019 at 10:51 pm - Reply

    Can somebody explain Value Proposition for me in different words? I am still not getting it and I have an exam coming.. Thank you very much

  • Comment by Benyamin Mohammadi January 6, 2019 at 11:37 pm - Reply

    i'm searching for the background music so hard. if anyone knows plz help me 🙂

  • Comment by Ceffareno: The Prince of MARS January 20, 2019 at 1:19 am - Reply

    For everyone saying that the music is too loud simply press the down button located on your computer or mobile device

    You're welcome

  • Comment by Roul Duke January 30, 2019 at 3:57 pm - Reply

    Why only 9! Why not 27! Yay!

  • Comment by Akanimoh Joseph February 11, 2019 at 11:38 am - Reply

    wonderful presentation and very helpful too. Great Job!

  • Comment by MrVictor555 February 16, 2019 at 8:01 pm - Reply

    great video

  • Comment by Alaaeldin1993 March 7, 2019 at 11:21 am - Reply

    well done

  • Comment by Semphortune March 9, 2019 at 7:48 pm - Reply

    I heard alot of noise while viewing this video but totally missed the part where she explains what a Business Model Canvas is. :O How can this be??

  • Comment by Xena P March 10, 2019 at 10:07 pm - Reply

    Let me make Russian subs, please

  • Comment by Darwish Mammi March 30, 2019 at 5:08 pm - Reply

    well explained!!!

  • Comment by pradeep medikonda April 1, 2019 at 3:26 pm - Reply

    Please don't add music to these type of educational videos…. If it is knowledgeable also.. but listener can't experience visualize it .. properly…

  • Comment by Youtube Video Ranker April 13, 2019 at 8:31 pm - Reply

    You are doing well. For the keyword: 'online business model canvas' you currently rank #5. There are other keywords you rank for too, Take a look on tubeviewranker.com to find out which ones.

  • Comment by Volkan Ger April 24, 2019 at 9:52 pm - Reply

    I'll stop using this BMC unless someone tells me the name of the background music!

  • Comment by D S S April 26, 2019 at 12:55 am - Reply

    good

  • Comment by V Ramana P April 29, 2019 at 12:17 am - Reply

    Business model in a nut shell is great but the noisy!

  • Comment by MrPurpledin0 May 15, 2019 at 7:56 am - Reply

    this is a fucking gay video and i hate it. if it were a person i would tell it to kill itself.

  • Comment by Mauricio Camacho May 30, 2019 at 6:04 pm - Reply

    Great video, lame ass music.

  • Comment by Daniel Fox June 2, 2019 at 8:57 am - Reply

    Perfect explanation. Thank you

  • Comment by periwinkleblues1 June 11, 2019 at 7:58 am - Reply

    Background music too loud! What is the obsession about background music? It should never be invasive and obscure the content as this defeats the object. This video is rendered worthless.

  • Comment by Oliver June 22, 2019 at 9:51 pm - Reply

    What an idiot chose the music

  • Comment by Kenneth Beard June 23, 2019 at 6:50 am - Reply

    a waste of two minutes – what a useless script

  • Comment by Canhua Zhu July 3, 2019 at 2:08 am - Reply

    The background music is really annoying…

  • Comment by Lennie Soo July 15, 2019 at 8:40 am - Reply

    Hate that background music! Super distracting.

  • Comment by Ahmed Aljifri July 18, 2019 at 12:32 pm - Reply

    Thank you

  • Comment by Horacio Paggi July 19, 2019 at 1:34 am - Reply

    I hated the distracting background sound!!!! is their business to produce music?

  • Comment by Ephraim Mulilo August 1, 2019 at 8:13 am - Reply

    I like the visuals! Easy to follow and understand.

  • Comment by Thiago Massao August 7, 2019 at 1:08 am - Reply

    Even though there is no caption in Portuguese, the video has a universal language in its rich image work. Amazing!

  • Comment by J. Ulmer August 18, 2019 at 6:03 pm - Reply

    Is there some kind of app that templates this? Like Prezi or something?

  • Comment by Didi California August 19, 2019 at 1:19 am - Reply

    https://corporatefinanceinstitute.com/resources/knowledge/strategy/business-model-canvas-examples/

  • Comment by denniszenanywhere August 27, 2019 at 1:11 pm - Reply

    Do you use this or lean canvas? Which one is better

  • Comment by Leandro Daniel Rodriguez Nocetti September 7, 2019 at 2:45 pm - Reply

    nice video, but please next time do it with no music.

  • Comment by Gerel B September 14, 2019 at 12:11 pm - Reply

    This is the brilliant way to explain the BMC in very short amount of time. But background music is really annoying.

  • Comment by Ronny Matthies September 16, 2019 at 7:31 am - Reply

    Great video & explanation. However the background music really is annoying and distracts a lot

  • Comment by Laura Allen September 18, 2019 at 1:37 am - Reply

    Actually, really enjoyed this music! Really engaging and motivating

  • Comment by agentsmithisalive September 18, 2019 at 5:56 pm - Reply

    Why the music? I can barely hear the narration. Superfluous — worse than that, it undermines your message completely. Couldn't even watch till the end. Please re-issue without the gratuitous noise so we can, you know, actually hear the narrator. Sheesh.

  • Comment by Self Employed November 6, 2019 at 2:02 am - Reply

    You are awesome

  • Comment by Kobby Talks November 11, 2019 at 10:17 pm - Reply

    Kobby Talks Podcast loves this soo much. Thank you!

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