Brainstorm Techniques – Brainstorming #44On August 15, 2019 by Raul Dinwiddie
Requirements for the exercise, paper, pen and a couple of books For this exercise the team will form a circle. The trainer asks the team what goal they would like to work on. In this scenario it’s a group of dance instructors that would like to get more people to join the dance school. The trainer gives everyone a piece of paper on which the participants will draw a vertical line in the middle. Now the participants will write down the opposite of what they are trying to achieve so ideas on how to repel as many people from the dance school as possible. They do this on the left side of the vertical line. For example Sending everyone an email that they are unwelcome in our dance school. Spread posters through the city telling people why dancing is boring. Put a big lock on our dance school’s door and scare away anyone who dares to ring our doorbell. Now write the same ideas on the right side of the line, but now positive instead of negative. For example Sending everyone an email inviting them to visit our dance school. Spread posters and hand out brochures telling people how much fun dance can be. Organizing an open day for everyone to take a look at our dance school. Everyone shares their positive ideas and the three most common ones will be written down on the whiteboard. In this case. Organizing a neighborhood party where students give dance demonstrations. Handing out brochures and hanging up posters with quotes about dance. Organizing an open day where everyone is welcome to check out our dance school. The team will now from groups of three and takes one of the books. The book will be opened on a random page and someone else in the group will call out a random sentence and word on that page. For example 4th sentence 3rd word. If the word happens to be “the” the first noun after that word will be used for the exercise. In this case: ‘white bag’. On the basis of the word ‘white bag’ the team will think of a new way to put their first idea into practice. This means the team will think of a way to include ‘white bag’ into ‘organizing a neighborhood party where students give dance demonstrations. In this case someone comes up with the following idea. During the neighborhood party we could hand out white bags with goodies in them. In addition to these goodies we also add an application form for our dance school with one free dance lesson. Word number two is now randomly selected. In this case: roof gutter. The team will think of a way to combine ‘roof gutter’ with ‘Handing out brochures and hanging up posters with quotes about dance. At first no one is able to quickly think of a way to make a connection between the two. After a short period of discussion one participant says: A roof gutter is on top of a house. I visualise houses where we can hang our posters. We can propose to give one free dance lesson if people hang the poster on the inside of their window! The word that will be combined with the third idea “organizing an open day” is “television program.” Someone says: “I’ve got something! During our open day we can do a spin off of ‘so you think you can dance’ that will directly appeal to a younger audience.” The groups come together and share their ideas. The group votes on the ideas. The ideas with the most votes will be written down on the whiteboard. Through this process every team can experience how easy it can be to quickly come up with fresh new ideas! The trainer guides the team and applies variations. What kind of variations you can read below this video on YouTube. And haven’t you subscribed yet? Click on the subscribe button to stay tuned for a new video each sunday on youtube.com/teamexercises to improve cooperation and communication.